Build a law firm clients find online, with Heather in your corner

Transaction value, not legal fees. Results vary.

A ROOM WITH HEATHER'S EYES ON YOUR FIRM.

Every week, Heather gets on a live call with the group and works through real firms, one attorney at a time.

You bring your actual situation. Your Instagram. Your pricing. Your consult process. Your launch plan. Heather looks at what's really happening and tells you what she would stop, fix, test, or do next.

Bring your firm. Show Heather what is happening.

No hypotheticals. Heather looks at the same profile, posts, fees and systems you look at every day.

• "What should I actually be charging for this?"
• "What should I post this week if I want clients to find me?"
• "Why aren't my DMs turning into consultations?"
• "Which services should I sell first?"
• "What do I need to systemize before I hire anyone?"

Your profile goes on the screen. Your pricing goes on the screen. Your biggest question goes on the screen.

Here's what that looks like inside the mentorship:

1. 1

   Foundation: Decide what to sell. Heather walks you through the three questions she ran her own practice through before she opened: does it repeat, does it have a clear end, and can you price it flat.

2. 2

   Followers: Get found and trusted online without paying for ads. The Internet Lawyer Playbook covers what to post, how often, and how to turn a comment or DM into a booked consultation without giving legal advice in your inbox.

3. 3

   Fees: Charge what the work is worth. Why 10 clients at a real fee gives you a completely different life than 30 at a low one, and how to price your consultations and services so the right clients book.

4. 4

   Freedom: Build systems before you hire, so the firm doesn't consume your life. Heather shares her own SOPs, intake process and automations.

5. 5

   Your launch or growth plan: Your one-on-one strategy session with Heather maps out what deserves your attention first, whether you're opening or scaling.

Results vary. No number of clients, follower count or revenue is promised.

Who is in the room with you?

The mentorship brings together attorneys at two stages:

1. 1

   Firm owners: solos and small-firm owners who are busy but not as profitable or as visible as they should be.

2. 2

   Attorneys about to launch: newly licensed attorneys and attorneys leaving a firm who want to open in the right order the first time and be found on instagram without spending money on ads.

It doesn't matter what state you're licensed in or what you practice. Heather doesn't teach you the law. She teaches the business underneath it, the part law school skipped.

One conversation with the right attorney can save you a year of trial and error.